Rick Smolan enlisted an unusual partner for the release of his new coffee table book, The Human Face of Big Data -- FedEx. Yes, Smolan orchestrated a meeting with the shipping giant so that 10,000 copies of the book would be delivered simultaneously today, November 20, to a large group of influential people around the world, ranging from Barack Obama to Anna Wintour of Vogue to Jiang Jiemin of PetroChina.
